Facilitated by Katie Rutherford & Susan Weeks, Ruthless + Wellington

Your food or beverage product is delectable; do you also tell a delicious brand story? In this hands-on workshop, explore your brand’s current identity, identify your ideal brand recognition experience, and get some creative ideas about how to create your food/beverage brand’s unique brand story.

This content was designed for companies who work in the food and beverage space and are seeking to level up their brand presence. This is part of a series presented in collaboration with the Center for an Agricultural Economy and the Vermont Specialty Foods Association.

Your Unique Value: Creative Brand Storytelling CAE/VSFA - CWEVT - Virtual (ecenterdirect.com)

About your Instructors: 

Susan Weeks is a super connector, lover of nature, art, and all things Wes Anderson, a foodie, wine enthusiast, locavore, and proud mother with an incredible knack for remembering even the most obscure detail. An empath with a big heart and quick wit who knows how to get things done—on time and on budget. Susan specializes in brand strategy, communications planning, and relationship management.

Katie-Marie Rutherford is a California-grown Vermont native, hop lover, vegetable enthusiast, runner, biker, eternally curious creative type with a passion for sustainability. An extroverted introvert with a big imagination who dreams of building her own boat and sailing around the world one day. As our fearless creative leader, Katie is dedicated to delivering the highest caliber of design, storytelling, and creative thinking for our clients.